Blueprint Phoenix is a sportswear brand aimed at producing innovative training tools to push the human condition and build a better athlete. They align themselves with athletes who live to a higher standard and push to train hard. The release of their Crane ONE training tight is the first of its kind with Polyresistic technology fabric designed to take lower body movements to the next level with added resistance and built in support.
Skratchpaper was approached to turn an idea into reality with video production, photography, and web design. The outcome was a full length video, three short Instagram video teasers, four educational animated videos, and an upgraded ecommerce website integration with Shopify. The videos and website not only achieved the brand’s look and feel, but it also bolstered Blueprint Phoenix’s image as a contender with other high end sportswear lines.